| | | Google Ads Extension Now Displays Detailed Contact Information On All Ad Visitors Powered By Fastbase | | | Google Ads users can now access detailed contact information about all the businesses that have clicked on their ad campaigns with the newly launched Google Ads Click Identifier. The four million companies that are using Google Ads campaigns will now be able to view such detailed information about their leads as the business name, key employee contact information, and the webpages viewed within the past twelve months. | | The launch of the new Google Ads extension comes just as Google rebrands its ad lineup with AdWords becoming Google Ads. Sridhar Ramaswamy, the senior vice president who leads Google's advertising efforts, stated yesterday that the name change will serve as "the front door for advertisers to buy on all Google surfaces."[1] This is not just a name change for Google. The Google ads products will now be divided up into three major brands: AdWords will become Google Ads, Google Marketing Platform will be combining DoubleClick Digital Marketing and Google Analytics, and Google Ad Manager will be combining Google's monetization tools for publishers into one platform.[2] Read full article in Businessinsider | | | | |