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"If I had a brick for every time I've repeated the phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them."? Ray Kroc. McDonald's passion for quality meant that ingredients were tested, tasted and perfected to fit the operating system. Kroc shared his vision of McDonald's future, selling his early suppliers on future volumes. They believed in him and the restaurant boomed.
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